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Franchise Times: In-Home Care Franchises Expand Services as the Senior Population Grows

When U.S. citizens begin to enter retirement age, they have a multitude of businesses and organizations to assist them in the process. One missing piece, however, is their ability to improve their home so that they can age in place effectively. Many older adults have no interest in going into a nursing home and desire to stay in their forever home or a modified home. This is where in-home care services play such a vital role in helping seniors.

When Vince Maffeo of Comfort Keepers realized the need for home-improvement projects in seniors' homes, he didn't have a referral source. Upon hearing about TruBlue Total House Care, he decided to take a strategic partnership that leverages both brand’s strengths a step further and become a franchisee.

TruBlue is leveraging alliances and franchisees to gives seniors a more practical solution to aging in place. The alliance of Comfort Keepers and TruBlue excites both companies as they cross-promote their services and meet the needs of seniors all across the country as the population ages.

To read the full article from Franchise Times, click here: