--- title: Why Home Improvement | TruBlue Total House Care Franchise description: Learn more about why the home improvement industry is considered recession-resistant and how TruBlue can help you start a business in the industry. image: https://www.trubluefranchise.com/hubfs/Imported_Blog_Media/TB-Senious-on-Balcony-1024x682-1.jpg --- [Skip to content](https://www.trubluefranchise.com/blog/2020/11/02/why-home-improvement#main-content) Close - [Our Business Model](https://www.trubluefranchise.com/our-business-model) - [Why TruBlue?](https://www.trubluefranchise.com/why-trublue) - [Investment](https://www.trubluefranchise.com/investment) - Resources - [FAQs](https://www.trubluefranchise.com/faqs) - [In The News](https://www.trubluefranchise.com/in-the-news) - [Video Gallery](https://www.trubluefranchise.com/video-gallery) - [Blog](https://www.trubluefranchise.com/blog) - [Meet the Team](https://www.trubluefranchise.com/meet-the-team) SEARCH [Let's Connect](https://www.trubluefranchise.com/schedule-a-call) [![TruBlue-Logo-061323](https://www.trubluefranchise.com/hs-fs/hubfs/TruBlue-Logo-061323.png?width=220&height=51&name=TruBlue-Logo-061323.png)](https://www.trubluefranchise.com/) [![TruBlue-Logo-061323](https://www.trubluefranchise.com/hs-fs/hubfs/TruBlue-Logo-061323.png?width=220&height=51&name=TruBlue-Logo-061323.png)](https://www.trubluefranchise.com/) - [Our Business Model](https://www.trubluefranchise.com/our-business-model) - [Why TruBlue?](https://www.trubluefranchise.com/why-trublue) - [Investment](https://www.trubluefranchise.com/investment) - Resources - [FAQs](https://www.trubluefranchise.com/faqs) - [In The News](https://www.trubluefranchise.com/in-the-news) - [Video Gallery](https://www.trubluefranchise.com/video-gallery) - [Blog](https://www.trubluefranchise.com/blog) - [Meet the Team](https://www.trubluefranchise.com/meet-the-team) [Let's Connect](https://www.trubluefranchise.com/schedule-a-call) [TruBlue](https://www.trubluefranchise.com/blog/author/trublue) November 2, 2020 # Why Home Improvement [Previous Post](https://www.trubluefranchise.com/blog/2020/10/26/trublues-partnership-with-right-at-home-featured-in-home-health-care-news) [Next Post](https://www.trubluefranchise.com/blog/2020/11/19/rick-and-nancy-james-launch-trublue-franchise-in-hendersonville-to-serve-seniors-families) ![Seniors standing on a balcony](https://www.trubluefranchise.com/hs-fs/hubfs/Imported_Blog_Media/TB-Senious-on-Balcony-1024x682-1.jpg?width=1024&height=682&name=TB-Senious-on-Balcony-1024x682-1.jpg "TB---Senious-on-Balcony") From Baby Boomers looking to age-in-place to millennials outsourcing home repairs so they can spend time with their families, the home improvement industry is booming. However, like with many businesses, the expectations of the industry are changing and the needs of clients are different. At TruBlue, we are constantly adapting to the changing market and are poised for massive growth across the United States. Here’s why: #### Customer Expectations While more homeowners are turning to home improvement companies for help, the expectations from the industry are changing. In an industry plagued with a lack of reliability, TruBlue offers a completely different experience. Our business is built on quality and professionalism, which is part of what makes us unique. Potential customers don’t want a quote on a napkin and a contractor who doesn’t return calls. TruBlue can meet – and exceed – those expectations through the basics of our business model, which makes growth through referrals even more powerful. #### Aging in Place According to the AARP, 10,000 Americans turn 65 every day and more than 90 percent of those individuals want to be able to age in place. However, as we get older, two things happen – our homes need to be modified to meet our changing needs and the maintenance we used to do regularly becomes more challenging and, sometimes, unsafe. As a TruBlue franchisee, [your team can help older adults enjoy their homes longer](https://www.franchising.com/sponsored/why_trublue_house_care_will_be_one_of_the_hottest_franchise_brands_in_2021.html) by meeting those needs, especially if you are in a market with a [Right at Home](https://trubluefranchise.com/2020/10/09/complete-in-home-solutions/)® franchise. #### The Value of Time Lives are busier than ever. While Baby Boomers valued being able to make repairs and do home maintenance on their own, younger generations are prioritizing their time over their money. That means they are far more likely to hire a home improvement or maintenance company if they have expendable income and it helps them get their weekends back. TruBlue is a perfect option for those clients because of our ability to meet exceed their customer service expectations and take on jobs of any size. [Millennials are also more likely to buy fixer-uppers](https://www.franchiseopportunities.com/industry-profile/home-improvement-industry), which is an opportunity of its own.  ![Leach family with their TruBlue uniforms](https://www.trubluefranchise.com/hs-fs/hubfs/Imported_Blog_Media/Leach-1024x764.jpg?width=1024&height=764&name=Leach-1024x764.jpg) Overall, TruBlue provides a new twist to the already lucrative home improvement industry. We value customer experience above all else, which keeps the referrals coming in and welcomes repeat business. TruBlue is customized to serve two large markets seniors who wish to age-in-place and millennial families that have no interest in doing it themselves. All of this, plus TruBlue is backed by a franchise system that means you have a network of support if the industry changes.  ![avatar](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) #### [TruBlue](https://www.trubluefranchise.com/blog/author/trublue) ##### Subscribe for Updates ## RELATED ARTICLES ### [TruBlue April 13, 2022 Women’s History Month Spotlight: Carmen Hendricks By Paul Mueller 1851 Franchise Contributor Start Reading](https://www.trubluefranchise.com/blog/2022/04/13/womens-history-month-spotlight-carmen-hendricks) ### [TruBlue September 27, 2022 TruBlue Announces Carrie Coumbs as New Senior Strategic Advisor Start Reading](https://www.trubluefranchise.com/blog/2022/09/27/carriecoumbs_newstrategicadvisor) ### [TruBlue September 21, 2020 Fastest Growing Industry to Start a Business The industry for home care and maintenance has grown by 13% since 2016, making home and property maintenance the fastest ... Start Reading](https://www.trubluefranchise.com/blog/2020/09/21/home-improvement-industry-continues-to-skyrocket) ### [TruBlue August 25, 2020 Matthew Neelan Brings TruBlue to Cranberry As a homeowner, Matthew Neelan knows how challenging it can be to find someone trustworthy and responsive to help with home ... Start Reading](https://www.trubluefranchise.com/blog/2020/08/25/trublue-of-cranberry) [![TruBlue-Logo-Reverse-061323](https://www.trubluefranchise.com/hs-fs/hubfs/TruBlue-Logo-Reverse-061323.png?width=220&height=51&name=TruBlue-Logo-Reverse-061323.png "TruBlue-Logo-Reverse-061323")](https://www.trubluefranchise.com/) ##### SUBSCRIBE TO STAY UP TO DATE #### Quick Links - [Our Business Model](https://www.trubluefranchise.com/our-business-model) - [Why TruBlue?](https://www.trubluefranchise.com/why-trublue) - [Investment](https://www.trubluefranchise.com/investment) - [For Real Estate Pros](https://www.trubluefranchise.com/real-estate-professionals) #### Resources - [FAQs](https://www.trubluefranchise.com/faqs) - [In The News](https://www.trubluefranchise.com/in-the-news) - [Video Gallery](https://www.trubluefranchise.com/video-gallery) - [Blog](https://www.trubluefranchise.com/blog) #### Get In Touch - [Schedule A Call](https://www.trubluefranchise.com/schedule-a-call) - [877 772-0149](tel:877772-0149) #### Legal - [Privacy Policy](https://www.trubluefranchise.com/privacy-policy-and-terms) - [Accessibility](https://www.trubluefranchise.com/accessibility) The franchising information contained in this website is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. The following states regulate the offer and sale of franchises and/or business opportunities in the United States: Alabama, California, Connecticut, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maine, Maryland, Michigan, Minnesota, Nebraska, New Hampshire, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Texas, Utah, Virginia, Washington and Wisconsin. The following provinces regulate the offer and sale of franchises in Canada: Alberta and Ontario. If you are a resident of one of these states or provinces, we will not offer or sell you a franchise unless and until we have complied with the applicable presale registration and disclosure requirements in your state or province. All rights reserved - [Privacy Policy](https://www.trubluefranchise.com/privacy-policy) - [Website by Nextiny](https://www.nextinymarketing.com/) ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Cincinnati", "addressRegion" : "Ohio", "postalCode" : "45242", "streetAddress" : "4755 Lake Forest Dr Suite 100" }, "email" : "hello@power.com", "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://24394839.fs1.hubspotusercontent-na1.net/hubfs/24394839/Logos/TruBlue-Logo-091622.png" }, "name" : "TruBlue Franchise", "telephone" : "+49 (0) 89 123 456", "url" : "https://www.trubluefranchise.com/blog/2020/11/02/why-home-improvement" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "abstract" : "Learn more about why the home improvement industry is considered recession-resistant and how TruBlue can help you start a business in the industry.", "author" : { "@type" : "Person", "name" : "TruBlue" }, "dateModified" : "June 10, 2024 7 PM", "datePublished" : "November 2, 2020 5 AM", "headline" : "Why Home Improvement", "image" : "https://24394839.fs1.hubspotusercontent-na1.net/hubfs/24394839/Imported_Blog_Media/TB-Senious-on-Balcony-1024x682-1.jpg", "inLanguage" : "en", "keywords" : "[Home Improvement Industry]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Why Home Improvement", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://24394839.fs1.hubspotusercontent-na1.net/hubfs/24394839/Logos/TruBlue-Logo-091622.png" }, "name" : "TruBlue Franchise" }, "text" : "From Baby Boomers looking to age-in-place to millennials outsourcing home repairs so they can spend time with their families, the home improvement industry is booming. However, like with many businesses, the expectations of the industry are changing and the needs of clients are different. At TruBlue, we are constantly adapting to the changing market and are poised for massive growth across the United States. Here’s why: Customer Expectations While more homeowners are turning to home improvement companies for help, the expectations from the industry are changing. In an industry plagued with a lack of reliability, TruBlue offers a completely different experience. Our business is built on quality and professionalism, which is part of what makes us unique. Potential customers don’t want a quote on a napkin and a contractor who doesn’t return calls. TruBlue can meet – and exceed – those expectations through the basics of our business model, which makes growth through referrals even more powerful. Aging in Place According to the AARP, 10,000 Americans turn 65 every day and more than 90 percent of those individuals want to be able to age in place. However, as we get older, two things happen – our homes need to be modified to meet our changing needs and the maintenance we used to do regularly becomes more challenging and, sometimes, unsafe. As a TruBlue franchisee, your team can help older adults enjoy their homes longer by meeting those needs, especially if you are in a market with a Right at Home® franchise. The Value of Time Lives are busier than ever. While Baby Boomers valued being able to make repairs and do home maintenance on their own, younger generations are prioritizing their time over their money. That means they are far more likely to hire a home improvement or maintenance company if they have expendable income and it helps them get their weekends back. TruBlue is a perfect option for those clients because of our ability to meet exceed their customer service expectations and take on jobs of any size. Millennials are also more likely to buy fixer-uppers, which is an opportunity of its own. Overall, TruBlue provides a new twist to the already lucrative home improvement industry. We value customer experience above all else, which keeps the referrals coming in and welcomes repeat business. TruBlue is customized to serve two large markets seniors who wish to age-in-place and millennial families that have no interest in doing it themselves. All of this, plus TruBlue is backed by a franchise system that means you have a network of support if the industry changes.", "url" : "https://www.trubluefranchise.com/blog/2020/11/02/why-home-improvement", "wordCount" : "1950" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "TruBlue", "url" : "https://www.trubluefranchise.com/blog/author/trublue" }, "dateModified" : "2024-06-10T19:24:51.791Z", "datePublished" : "2020-11-02T05:00:00.000Z", "headline" : "Why Home Improvement | TruBlue Total House Care Franchise", "mainEntityOfPage" : { "@id" : "https://www.trubluefranchise.com/blog/2020/11/02/why-home-improvement", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.trubluefranchise.com/hubfs/Logos/TruBlue-Logo-091622.png" }, "name" : "T.B. Franchising Systems, Inc / dba TruBlue Home Service Ally" } } ```