Turn Real Estate Expertise Into a Senior Services Business
Keep more revenue in-house while serving clients for life.
Why Real Estate Professionals Thrive with TruBlue
Every day, you help clients buy, sell, and transition through major life stages. Increasingly, those transitions involve seniors—downsizing, aging in place, or preparing a home for sale. With TruBlue, you don’t have to refer out the repairs, safety modifications, or ongoing maintenance they need. Instead, you can expand your services, keep that revenue in-house, and deliver trusted, seamless solutions that build stronger, longer-lasting client relationships.
the market
SENIOR SERVICES ARE BOOMING
TruBlue offers home services that provide our franchisees with multiple and recurring revenue streams. Services include On-Demand Hanyman Services, Senior Services, and Subscription Services, ensuring a diverse and resilient business model for our franchisees.
leverage your skills
HOW REAL ESTATE SKILLS TRANSLATE
Client Trust
You’re already a trusted advisor; TruBlue deepens that relationship.
Home Expertise
You know houses—TruBlue gives you the tools to maintain, repair, and modify them.
Business Builder
You’ve built a book of business before; this is a natural next step.
the benefits
WHY ADD TRUE BLUE TO YOUR REAL ESTATE BRAND?
- Keep more revenue in-house instead of referring it away.
- Become the one-stop solution for seniors and their families.
- Build recurring income streams through ongoing home maintenance programs.
- Differentiate yourself in a crowded real estate market.
- Leverage a proven franchise system with national support.
