FREQUENTLY ASKED QUESTIONS
Answers to common questions about the premier total house care franchise opportunity! If you have a question not answered below, please reach out to our team, and we will be happy to provide you with the necessary information.
With one franchise, you have the opportunity to serve two of the fastest-growing markets in the country— seniors and busy adults who need home services! The senior population is growing exponentially. More than 90% of these seniors are choosing to age-in-place, which can only begin in a safe and accessible home. While thousands of companies care for seniors and focus on the individual, no one is caring for their home. TruBlue provides a helping hand inside and outside the home to ensure it’s safe, maintained, and offers worry-free living to seniors and their busy families. Many of these same services are perfect for busy adults who work long hours, travel or are focused on raising a family. Busy adults who don’t have the time or energy also need help maintaining their homes. Two distinct markets with huge potential.
With ONE franchise, you get to serve TWO of the hottest industry sectors...Senior non-care industry & Home Services... in TWO of the fastest-markets...Seniors and Busy Families.
TruBlue Home Service Ally is perfectly positioned for the next golden opportunity in the exploding Senior Care Market. More than 10,000 people will turn 65 years of age EVERY DAY for the next 20 years…and nearly 90% of them want to “age in place” … to safely and comfortably stay in their homes for as long as possible and avoid going into assisted living facilities. And after the Covid-19 pandemic and all the health and safety challenges with senior-care facilities, these “age in place” trends will only intensify. Fortunately, TruBlue was founded, designed, and structured to specifically and successfully make that happen.
The other booming market we serve is Busy Families. We help them regain their sanity, free time, and weekends to do what they love with those they love. To handle all the household chores, we provide affordable, convenient, seasonal & monthly service packages (maintenance, to-do list chores, repairs, yard work, and special projects).
Our franchise owners also have tremendous credibility and a competitive advantage as they earn Senior Home Safety Certifications. Our franchise owners can provide professional Senior Home Safety Assessments and then provide the necessary home improvements, repairs and modifications to ensure safety, accessibility, and peace of mind to seniors and their loved ones.
Other senior-care franchise sectors like in-home personal care of the elderly are saturated with competition…highly regulated…have risks of personal injury/harm to clients… and with limited, if any, available territories. There are more than 12,000 Medicare homecare agencies and more than 6,000 senior care franchise locations taking care of the elderly person, but NO ONE is taking care of their homes. That’s until TruBlue was created.
And by the way, those thousands and thousands of senior care agencies are potential referral sources to generate business for our TruBlue owners…great alliance partners with the mutual interest to keep clients safely living in their homes longer.
TruBlue is targeting two unique markets: Seniors and Busy Adults, looking for professionals they can trust and provide peace of mind when it relates to home repairs and maintenance.
The senior market is vulnerable and seeking a trustworthy, professional relationship that provides quality services for their home – services they can’t, shouldn’t and don’t want to perform anymore.
Busy adults need a trustworthy, professional relationship to provide services they don’t have the time, skill or desire to perform.
Both markets give TruBlue franchisees the opportunity to bring trustworthy, quality and dependable services to the very people who need them while having little overhead and the potential for high-profit margins.
TruBlue customers with a wide range of services, inside and outside the home.
ON-DEMAND HANDYMAN SERVICES
Projects need to get done from aging families to busy adults, and they provide a great source of revenue. There are so many directions you can take your franchise. Whether it be a minor home remodeling project or partnering with a realtor to get new listings ready for market, the possibilities are endless with the right personnel.
SENIOR SERVICES (non-care)
Become a Home Service Ally by assessing home safety, providing senior home modifications, and becoming a trusted helping hand for those to-do lists chores, which reduces risks from falls and other serious concerns associated with aging-in-place.
Finding the time, energy, and resources to complete the tasks that need to be done regularly is hard. Our services help to achieve the ultimate goal by checking off lists of to-do’s, chores, maintenance tasks, and seasonal projects that MUST get done.
TruBlue is a low-cost investment opportunity with potential for high returns, with the total investment estimate to begin operations ranging from $65,050 – $91,400. TruBlue is a home-based business with low overhead and no buildout costs or brick and mortar expenses, making TruBlue far more affordable than other franchise concepts in the senior services or home services industries. The franchise fee for your first territory is $44,900…and if necessary, we have third-party financing partners that can help you evaluate financing options.
To franchise with TruBlue, you will need to have the required minimum liquid capital of $50,000 to open your own new business. There are many 3rd party financing options so speak with one of our representatives to learn more.
There are many advantages to owning a franchise. The most obvious is being associated with an established and trusted brand. You’re also purchasing a proven system that guides you through the entire process of starting your business, coaches you as your business grows and works with you to maximize its true potential. From operations to accounting to marketing and human resources, the foundation has already been set. Add in training, coaching, support, and experience and a franchise is easier to grow and ready to go! Without a franchise, a new business owner must create everything on their own, through trial and error, losing valuable time that could be spent growing the business.