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Why TruBlue?
Business with a Purpose
TruBlue's employees are the heart of our success and our most valuable asset. With a deep understanding of customer needs, unwavering support, and meaningful relationships, they embody our commitment to making a difference in every home.
Our Mission
Our Mission
Provide peace of mind, worry-free living, and trusted services to all homeowners while preparing and maintaining their home through every stage of life.
Our Mission guides our daily decisions across the entire TruBlue enterprise, and demonstrates to all stakeholders — customers, staff, referring partners, vendors, and more — how we’re truly unique and worth the connection.
Our Vision
Our Vision
Be the most trusted, accessible ally in protecting our customers’ most valued assets — their homes and families!
Our Vision provides direction and guidance on how TruBlue will achieve its Mission.
Our Core Values
Our Core Values
Empathetic - We treat every home like it’s our own and focus on the needs of every customer.
Trustworthy - We create peace of mind for our customers and give them confidence that their home is safe.
Reliable - We hold ourselves to a higher standard of service and take pride in everything we do. It is important to us that customers know they can always rely on TruBlue.
why a trublue franchise?
OUR BRAND PILLARS
TruBlue's Brand Pillars define the position we must occupy to win in the hearts and minds of our customers, our staff, our referring partners, and perhaps even more importantly, our competitors’ customers.
Employee
Philosophy
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Team-Oriented Culture
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Business with a Purpose
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Upward Opportunities
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Long-Term Employment Relationship
Higher Standards
of Service
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Ongoing Support
& Training -
Credentialing
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Great Execution
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Deliver a Great Customer Experience
Innovation
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Systems & Processes
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Technology
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Programs - Subscription Services
MEET THE LEADERSHIP TEAM
Sean is a seasoned franchise executive with more than 25 years of experience working with brands ranging in scale from startup franchise concepts to multi-national franchise systems. With a wealth of knowledge, impressive in both scope and variety, Sean brings to TruBlue the insight and expertise necessary for developing, operating and growing successful franchise businesses.
Sean’s background includes leading the growth of several brands including BrightStar Senior Care, Wireless Zone | Verizon Wireless, and FYZICAL Therapy & Balance Centers. He was recently Chief Development Strategist for No Limit Agency, one of the largest PR & digital marketing agencies in franchising, providing marketing strategies for national brands such as Two Men and a Truck, Dairy Queen, Anytime Fitness, GreatClips, Jan-Pro, MaidRight, Orange Theory Fitness, Mosquito Joe and our sister brand Fresh Coat.
FRANCHISEE TESTIMONIALS
This is the best decision I’ve ever made. The business is so positive. We help seniors, veterans, schools, army bases, busy professionals, which makes it not only rewarding for us but it allows to have a lifestyle where we can take a long vacation every year and take as much time off as we want.

TruBlue's one-of-a-kind model was exactly what we were looking for in a franchise. It's a business with a purpose that allows us to provide services to our community that were missing and so badly needed. We knew instantly that TruBlue was the right fit for us.

I saw my own parents struggle to care for my grandparents and realized they were not the only seniors that were neglected as they aged. TruBlue offers a safer environment not only for seniors, but for their caregivers and loved ones as well.

We are a busy family with school-aged children, young adults and aging parents. We understand the demands of caring for our home, our parents' homes and the new homes of our own children. TruBlue allows us to help others just like us.

It just made a lot of sense. I knew going into it that there's just not a lot of reliable premium services in the handyman service industry. So I knew there was an opportunity there, and that if I could deliver high-quality service, people would respond.

FREQUENTLY ASKED QUESTIONS
Answers to common questions about the premier total house care franchise opportunity!
Have a question not answered here? Schedule a call with one of our team members.
We help Seniors stay in their homes longer to “age in place” with comfort, safety and dignity. For Busy Families, we help them regain their sanity, free time and weekends to do the things they love with the people they love. To handle all the household chores, we provide affordable, convenient and year-round monthly service packages (maintenance, repairs, cleaning, yard work, and seasonal/special projects). And clients get a dedicated Total House Care Manager to oversee all services and ensure that Seniors and Busy Families enjoy convenient, hassle-free, and worry-free living.
Especially for Seniors, we provide a year-round, helping hand approach to upkeep so they can safely stay at home for many more years. In addition to on-going maintenance, repair and cleaning services, we are also certified to provide Senior Home Safety Assessments (fall prevention, accessibility, senior-friendly handles/faucets, etc.), Senior Home Improvement & Modification Projects, and our monthly helping hand home service called House Care Plus.