--- title: "Helping the Elderly: Start a Business that Makes a Difference" description: Looking to start a business that helps people? Learn what opportunities exist for helping the elderly and make a difference while making money. image: https://www.trubluefranchise.com/hubfs/Imported_Blog_Media/AdobeStock_178067211-scaled-1024x683-May-31-2023-02-23-13-3562-PM.jpeg --- [Skip to content](https://www.trubluefranchise.com/blog/2021/07/15/helping-the-elderly-start-a-business-that-makes-a-difference#main-content) Close - [Our Business Model](https://www.trubluefranchise.com/our-business-model) - [Why TruBlue?](https://www.trubluefranchise.com/why-trublue) - [Investment](https://www.trubluefranchise.com/investment) - Resources - [FAQs](https://www.trubluefranchise.com/faqs) - [In The News](https://www.trubluefranchise.com/in-the-news) - [Video Gallery](https://www.trubluefranchise.com/video-gallery) - [Blog](https://www.trubluefranchise.com/blog) - [Meet the Team](https://www.trubluefranchise.com/meet-the-team) SEARCH [Let's Connect](https://www.trubluefranchise.com/schedule-a-call) [![TruBlue-Logo-061323](https://www.trubluefranchise.com/hs-fs/hubfs/TruBlue-Logo-061323.png?width=220&height=51&name=TruBlue-Logo-061323.png)](https://www.trubluefranchise.com/) [![TruBlue-Logo-061323](https://www.trubluefranchise.com/hs-fs/hubfs/TruBlue-Logo-061323.png?width=220&height=51&name=TruBlue-Logo-061323.png)](https://www.trubluefranchise.com/) - [Our Business Model](https://www.trubluefranchise.com/our-business-model) - [Why TruBlue?](https://www.trubluefranchise.com/why-trublue) - [Investment](https://www.trubluefranchise.com/investment) - Resources - [FAQs](https://www.trubluefranchise.com/faqs) - [In The News](https://www.trubluefranchise.com/in-the-news) - [Video Gallery](https://www.trubluefranchise.com/video-gallery) - [Blog](https://www.trubluefranchise.com/blog) - [Meet the Team](https://www.trubluefranchise.com/meet-the-team) [Let's Connect](https://www.trubluefranchise.com/schedule-a-call) [TruBlue](https://www.trubluefranchise.com/blog/author/trublue) July 15, 2021 # Helping the Elderly: Start a Business that Makes a Difference [Previous Post](https://www.trubluefranchise.com/blog/2021/07/02/businesses-that-help-others) [Next Post](https://www.trubluefranchise.com/blog/2021/07/21/engineer-brings-passion-for-problem-solving-to-new-trublue-franchise-in-san-antonio) ![group of senior people smiling in the park](https://www.trubluefranchise.com/hs-fs/hubfs/Imported_Blog_Media/AdobeStock_178067211-scaled-1024x683-May-31-2023-02-23-13-3562-PM.jpeg?width=1024&height=683&name=AdobeStock_178067211-scaled-1024x683-May-31-2023-02-23-13-3562-PM.jpeg "Group of Senior Retirement Friends Happiness Concept") With a population currently at 73 million, all baby boome[r](https://www.census.gov/library/stories/2019/12/by-2030-all-baby-boomers-will-be-age-65-or-older.html)s will be age 65 or older by 2030. The growth of this demographic will drive the already substantial senior care market to an estimated $225 billion within the next three years. This reality provides ample opportunities for compassionate and focused entrepreneurs to become a part of the senior care industry.  Businesses that cater to the needs of senior citizens have the unique opportunity to serve a burgeoning segment of our communities for a long time to come. **THE SENIOR MARKET** Much time and energy is paid toward marketing to Gen Xers and millennials, but baby boomers are credited with holding $2.6 trillion in buying power, making them one of the most economically influential generations to date. Boomers have had the time to build their wealth, and many continue to do so well past retirement age. Seniors can afford to hire professionals to come to their homes and assist them with a range of services, opening the door for franchise owners who prioritize the wellness of their older neighbors. The need for businesses that cater to seniors in their homes has never been higher. The CDC and Age Safe America estimate that seniors are increasingly likely to suffer from at-home injuries and accidents. These situations could be easily prevented by the right qualified professionals who are up to the task of maintaining and improving home safety.   **WHAT SENIORS CARE ABOUT** Many surveys find that seniors are a particularly optimistic generation. With priorities focused on relationships with friends and family, our older neighbors want to retain as much autonomy and independence as possible as they enjoy their golden years. ![elder couple holding a TruBlue house](https://www.trubluefranchise.com/hs-fs/hubfs/Imported_Blog_Media/TB_Senior_home-320x168-1.png?width=320&height=168&name=TB_Senior_home-320x168-1.png) More than 82 percent of seniors own their own homes and would prefer to remain there for as long as possible. And as these retirees spend time at home with a desire to age in place, concerns of injuries and falls around the home rise.  This is because the longer we own our homes, the more upkeep they require. While one-off handyman visits may provide occasional relief, finding a company that focuses on a well-rounded, long-term solution is ideal for home management and peace of mind, both for the seniors who need support and for their loved ones who want to make sure they’re living in a safe environment.  **IMPROVING LIVES** There’s incredible value in the work itself — installing grab bars and ramps in the home, offering yard maintenance, changing door knobs to door handles, etc. The value of these services is exponentially increased when provided by a brand dedicated to consistent, reliable service. All-in-one house care franchises that cater to seniors are positioned to be an indispensable business model for years to come. TruBlue Total House Care is the only national provider that specializes in Total House Care for seniors to help them age at home and enjoy their homes longer. By providing a complete and ongoing house care solution, seniors get customized, convenient, and worry-free house care all from one source. They can continue enjoying their golden years, and their families can gain peace of mind knowing that they are being taken care of by trained and caring experts. ![group of senior people holding hands in the park](https://www.trubluefranchise.com/hs-fs/hubfs/Imported_Blog_Media/AdobeStock_224042201-scaled-320x63.jpeg?width=477&height=94&name=AdobeStock_224042201-scaled-320x63.jpeg) **WHAT TRUBLUE OFFERS** While there are numerous companies helping to meet the health and social needs of seniors within an $880 billion industry, [TruBlue](https://trubluefranchise.com/our-mission/) is the only brand focused on Total House Care for seniors who wish to age in place. The “One Company, One Call” approach distinguishes TruBlue as the only complete property care provider in a fragmented industry. Trust is of the utmost importance when working within people’s homes, and TruBlue fosters relationships through a subscription service that allows customers to maintain continual service with an award-winning provider. In addition to ongoing, year-round maintenance, repairs, cleaning, and yard work, TruBlue is certified to provide Senior Home Safety Assessments, which assist with fall prevention, accessibility improvements, and more. TruBlue is proud to provide the complete package for seniors aging at home.  **MEETING THE NEED** Whether you have previously worked in the senior care industry or have gathered insight about seniors’ needs through experience with neighbors or family members, TruBlue Total House Care serves as a testament to what a business focused on the well-being of others can look like. TruBlue franchisees derive their success not only from business growth but also from the meaningful impact they make on their communities. With over 50 locations across the United States, TruBlue continues to look for new franchisees who share in the goal of establishing lasting relationships with customers by providing well-rounded, expert care for years to come in a growing sector. **If you are interested in learning more about franchising opportunities with TruBlue, please [visit us](https://trubluefranchise.com/next-steps/).** ![avatar](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) #### [TruBlue](https://www.trubluefranchise.com/blog/author/trublue) ##### Subscribe for Updates ## RELATED ARTICLES ### [TruBlue August 12, 2021 How a Senior Services Franchise Compares to a Nursing Home Franchise Start Reading](https://www.trubluefranchise.com/blog/2021/08/12/how-a-senior-services-franchise-compares-to-a-nursing-home-franchise) ### [TruBlue August 27, 2021 Senior Care Franchise: A Unique Model Helps Aging in Place Opening a senior care franchise is a great opportunity to help seniors who wish to age in place. Learn more about TruBlue’s ... Start Reading](https://www.trubluefranchise.com/blog/2021/08/27/senior-care-franchise) ### [TruBlue August 12, 2021 Senior Care Franchise Ownership Yields Big Benefits The U.S. population of Baby Boomers is 73 million strong, and the entire generation will be age 65 or older by 2030. People are ... Start Reading](https://www.trubluefranchise.com/blog/2021/08/12/senior-care-franchise-ownership-yields-big-benefits) ### [TruBlue July 30, 2021 TruBlue Franchisees Leveraging the Senior Market to Great Success Franchise owners with TruBlue Total House Care, the leading national franchised provider of full-service home maintenance and ... Start Reading](https://www.trubluefranchise.com/blog/2021/07/30/trublue-total-house-care-franchisees-leveraging-the-senior-market-to-great-success-2) [![TruBlue-Logo-Reverse-061323](https://www.trubluefranchise.com/hs-fs/hubfs/TruBlue-Logo-Reverse-061323.png?width=220&height=51&name=TruBlue-Logo-Reverse-061323.png "TruBlue-Logo-Reverse-061323")](https://www.trubluefranchise.com/) ##### SUBSCRIBE TO STAY UP TO DATE #### Quick Links - [Our Business Model](https://www.trubluefranchise.com/our-business-model) - [Why TruBlue?](https://www.trubluefranchise.com/why-trublue) - [Investment](https://www.trubluefranchise.com/investment) - [For Real Estate Pros](https://www.trubluefranchise.com/real-estate-professionals) #### Resources - [FAQs](https://www.trubluefranchise.com/faqs) - [In The News](https://www.trubluefranchise.com/in-the-news) - [Video Gallery](https://www.trubluefranchise.com/video-gallery) - [Blog](https://www.trubluefranchise.com/blog) #### Get In Touch - [Schedule A Call](https://www.trubluefranchise.com/schedule-a-call) - [877 772-0149](tel:877772-0149) #### Legal - [Privacy Policy](https://www.trubluefranchise.com/privacy-policy-and-terms) - [Accessibility](https://www.trubluefranchise.com/accessibility) The franchising information contained in this website is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. The following states regulate the offer and sale of franchises and/or business opportunities in the United States: Alabama, California, Connecticut, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maine, Maryland, Michigan, Minnesota, Nebraska, New Hampshire, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Texas, Utah, Virginia, Washington and Wisconsin. The following provinces regulate the offer and sale of franchises in Canada: Alberta and Ontario. If you are a resident of one of these states or provinces, we will not offer or sell you a franchise unless and until we have complied with the applicable presale registration and disclosure requirements in your state or province. All rights reserved - [Privacy Policy](https://www.trubluefranchise.com/privacy-policy) - [Website by Nextiny](https://www.nextinymarketing.com/) ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Cincinnati", "addressRegion" : "Ohio", "postalCode" : "45242", "streetAddress" : "4755 Lake Forest Dr Suite 100" }, "email" : "hello@power.com", "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://24394839.fs1.hubspotusercontent-na1.net/hubfs/24394839/Logos/TruBlue-Logo-091622.png" }, "name" : "TruBlue Franchise", "telephone" : "+49 (0) 89 123 456", "url" : "https://www.trubluefranchise.com/blog/2021/07/15/helping-the-elderly-start-a-business-that-makes-a-difference" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "abstract" : "Looking to start a business that helps people? Learn what opportunities exist for helping the elderly and make a difference while making money.", "author" : { "@type" : "Person", "name" : "TruBlue" }, "dateModified" : "June 11, 2024 2 PM", "datePublished" : "July 15, 2021 4 AM", "headline" : "Helping the Elderly: Start a Business that Makes a Difference", "image" : "https://24394839.fs1.hubspotusercontent-na1.net/hubfs/24394839/Imported_Blog_Media/AdobeStock_178067211-scaled-1024x683-May-31-2023-02-23-13-3562-PM.jpeg", "inLanguage" : "en", "keywords" : "[TruBlue News]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Helping the Elderly: Start a Business that Makes a Difference", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://24394839.fs1.hubspotusercontent-na1.net/hubfs/24394839/Logos/TruBlue-Logo-091622.png" }, "name" : "TruBlue Franchise" }, "text" : "With a population currently at 73 million, all baby boomers will be age 65 or older by 2030. The growth of this demographic will drive the already substantial senior care market to an estimated $225 billion within the next three years. This reality provides ample opportunities for compassionate and focused entrepreneurs to become a part of the senior care industry. Businesses that cater to the needs of senior citizens have the unique opportunity to serve a burgeoning segment of our communities for a long time to come. THE SENIOR MARKET Much time and energy is paid toward marketing to Gen Xers and millennials, but baby boomers are credited with holding $2.6 trillion in buying power, making them one of the most economically influential generations to date. Boomers have had the time to build their wealth, and many continue to do so well past retirement age. Seniors can afford to hire professionals to come to their homes and assist them with a range of services, opening the door for franchise owners who prioritize the wellness of their older neighbors. The need for businesses that cater to seniors in their homes has never been higher. The CDC and Age Safe America estimate that seniors are increasingly likely to suffer from at-home injuries and accidents. These situations could be easily prevented by the right qualified professionals who are up to the task of maintaining and improving home safety. WHAT SENIORS CARE ABOUT Many surveys find that seniors are a particularly optimistic generation. With priorities focused on relationships with friends and family, our older neighbors want to retain as much autonomy and independence as possible as they enjoy their golden years. More than 82 percent of seniors own their own homes and would prefer to remain there for as long as possible. And as these retirees spend time at home with a desire to age in place, concerns of injuries and falls around the home rise. This is because the longer we own our homes, the more upkeep they require. While one-off handyman visits may provide occasional relief, finding a company that focuses on a well-rounded, long-term solution is ideal for home management and peace of mind, both for the seniors who need support and for their loved ones who want to make sure they’re living in a safe environment. IMPROVING LIVES There’s incredible value in the work itself — installing grab bars and ramps in the home, offering yard maintenance, changing door knobs to door handles, etc. The value of these services is exponentially increased when provided by a brand dedicated to consistent, reliable service. All-in-one house care franchises that cater to seniors are positioned to be an indispensable business model for years to come. TruBlue Total House Care is the only national provider that specializes in Total House Care for seniors to help them age at home and enjoy their homes longer. By providing a complete and ongoing house care solution, seniors get customized, convenient, and worry-free house care all from one source. They can continue enjoying their golden years, and their families can gain peace of mind knowing that they are being taken care of by trained and caring experts. WHAT TRUBLUE OFFERS While there are numerous companies helping to meet the health and social needs of seniors within an $880 billion industry, TruBlue is the only brand focused on Total House Care for seniors who wish to age in place. The “One Company, One Call” approach distinguishes TruBlue as the only complete property care provider in a fragmented industry. Trust is of the utmost importance when working within people’s homes, and TruBlue fosters relationships through a subscription service that allows customers to maintain continual service with an award-winning provider. In addition to ongoing, year-round maintenance, repairs, cleaning, and yard work, TruBlue is certified to provide Senior Home Safety Assessments, which assist with fall prevention, accessibility improvements, and more. TruBlue is proud to provide the complete package for seniors aging at home. MEETING THE NEED Whether you have previously worked in the senior care industry or have gathered insight about seniors’ needs through experience with neighbors or family members, TruBlue Total House Care serves as a testament to what a business focused on the well-being of others can look like. TruBlue franchisees derive their success not only from business growth but also from the meaningful impact they make on their communities. With over 50 locations across the United States, TruBlue continues to look for new franchisees who share in the goal of establishing lasting relationships with customers by providing well-rounded, expert care for years to come in a growing sector. If you are interested in learning more about franchising opportunities with TruBlue, please visit us.", "url" : "https://www.trubluefranchise.com/blog/2021/07/15/helping-the-elderly-start-a-business-that-makes-a-difference", "wordCount" : "3360" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "TruBlue", "url" : "https://www.trubluefranchise.com/blog/author/trublue" }, "dateModified" : "2024-06-11T14:39:23.378Z", "datePublished" : "2021-07-15T04:00:00.000Z", "headline" : "Helping the Elderly: Start a Business that Makes a Difference", "mainEntityOfPage" : { "@id" : "https://www.trubluefranchise.com/blog/2021/07/15/helping-the-elderly-start-a-business-that-makes-a-difference", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.trubluefranchise.com/hubfs/Logos/TruBlue-Logo-091622.png" }, "name" : "T.B. Franchising Systems, Inc / dba TruBlue Home Service Ally" } } ```