Aging in Place Starts with the Home(R) —and TruBlue Is Leading the Way
More seniors than ever are choosing to stay in their homes as they age—but without proper upkeep, those homes can become risky. That’s where TruBlue Home Service Ally comes in.
Recently, TruBlue President Sean Fitzgerald appeared on The Business Growth Show Podcast and Fordify LIVE! to discuss how the brand helps seniors live safely at home while creating a powerful opportunity for franchise owners.
The TruBlue Model: Safety, Maintenance, Peace of Mind
Unlike traditional handyman services, TruBlue offers senior home modifications, safety assessments, and routine maintenance. The company’s subscription-based model ensures ongoing, proactive service—giving families peace of mind and helping seniors avoid falls and costly repairs.
Empowering Local Franchise Owners
During the podcast, Fitzgerald emphasized how TruBlue franchisees become trusted allies in their communities. By building relationships with senior organizations and healthcare providers, they raise awareness about fall prevention, aging-in-place needs and become go-to partners for safe, reliable home care.
