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Two Hot Industries. One Brand. TruBlue Combines Home Services and Senior Safety.

Senior home safety and aging-in-place solutions, backed by recurring maintenance and home repair services — TruBlue sits at the intersection of two of the fastest-growing markets, giving your candidates a wider runway and your clients a category built for what's next.
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Big Opportunity. Small Investment.

TruBlue is a home-based, low-overhead model that keeps your candidates lean from day one. Owners lead the business and build the relationships while professional Tru-Pro Technicians handle the work. It is an accessible entry point into a fast-growing market, backed by built-in recurring revenue and a brand people trust.

Franchise Fee :
$54,900

Broker Commision:

$30,000

Total Initial Investment

$75,050 - $101,400

Minimum Cash Required : $80,000

Chase Pepper

Meet Your Primary Contact

Chase Pepper

Senior Director of Franchise Development, Broker Relations

chase@trublueally.com

513-993-1337

Have questions about fit, financials, or how to position TruBlue with your candidates? Chase Pepper works directly with brokers and is here to help you place with confidence.

A Brief Look At TruBlue

TruBlue blends senior home safety, recurring home maintenance, and handyman-style repairs into one relationship-driven brand. In a category proven to be recession-resistant, owners become the one call a household makes for everything the home needs, with the kind of loyal, repeat customers that build lasting value.

 

Ideal Candidates  

 

Ideal Candidates

Connectors, not contractors. Relationship builders with a heart for community.

 

Three Service Lines  

 

Three Service Lines Services

Handyman repairs, senior home safety, and recurring maintenance.

 

Recurring Revenue  

 

Recurring Revenue

Subscription memberships that create predictable monthly income.

Why Brokers Place Us

Easy to Place. Easy to Validate.

A Mission Candidates Connect With

 

Helping seniors age safely at home and giving busy families peace of mind creates and emotional connection that resonates with candidates everywhere

 A Business Built for Growth

 

Three complementary service lines and recurring maintenance plans create multiple revenue streams with long-term customer value.

 A Proven Franchise System

 

From discovery through launch, candidates receive dedicated coaching, marketing support, operational training, and a proven business model.

Since 2011 | 180+ Owners | Item 19 gross revenue: $362,447 (2024)| Royalty 6% / NBF 2% 

Broker Resources

Ever needed to reference something for your clients fast? Consider this your one-stop shop. Everything you need to confidently present TruBlue to your candidates, all in one place.

Two Markets. One Trusted Brand.

For candidates who want a business that means something, TruBlue opens two booming markets at once. Nearly nine in ten seniors want to age in their own homes, yet only about one in ten homes is actually ready for it. TruBlue owners close that gap through Senior Home Safety Specialist-certified modifications, recurring maintenance plans, and handyman-style repairs — becoming the trusted partner a household calls again and again. It's a model that pairs real community impact with predictable, recurring revenue.

new owners april 2026

Videos

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2026 In Focus Conference
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The Ideal TruBlue Franchise Candidate
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The Senior Care Boom
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