Skip to content

Take advantage of your Realtor or Home Improvement Experience with a TruBlue Franchise

Learn how franchising with TruBlue can give you the perfect opportunity to leverage your knowledge of the home improvement or real estate industry

combine your expertise in the home industry with your desire for professional growth


You know the high  demand for quality home improvement and want
      to leverage this opportunity

You know what to look for in quality home improvement professionals

You’re looking for a proven business model that offers ongoing support in the
      form of marketing material, resources, software, and more to help you on your
      path to success

You want to make a difference in people’s lives and join a business with a purpose 

You love having the flexibility to work wherever you want, whenever you want

Then TruBlue might be the right fit for you!

Dan McmMurty

"After owning my own construction business for so long, I wanted something simple to operate and a support system behind me. The franchise offers the know-how, marketing materials, technology software, and a network of other owners around the country who can help you. That really interested me."

- Dan M., Franchise Owner in Virginia

we want to set you up for success...
no handyman experience required!


Proven Business Model

Our one-of-a-kind business model is unique but not unproven. With TruBlue, you'll experience increased demand in a rapidly-growing market and already high-demand industry. 

Huge Customer Base

As more and more seniors choose to age- in-place and the population of busy adults continues to grow, there will always be a need for this business. TruBlue is perfectly positioned to help seize that next golden opportunity. 

Onboarding & Ongoing Support

From hiring employees, scheduling appointments to billing customers and everything in between, we take the guesswork out of starting and operating your TruBlue business.

Interested in learning more? Let's talk!

Schedule a brief 10-minute call with our team to get all of your initial questions answered.

Not ready to chat yet? No sweat!

Download our Franchise Opportunity Guide to read more about this exciting opportunity! 
Download Now

Access our On-Demand Franchise Overview to watch valuable video content about becoming a franchisee.
Access Now

"When you have a question, when you need an answer, when you struggle — you have someone there to support you. They really treated us like a family. 

Arturo L., Franchise Owner

what kinds of skills do you need to be successful as a franchisee?


At TruBlue, we believe that the cornerstones of franchisee success lie in three fundamental qualities: passion, proactivity, and a team-oriented mindset. Our thriving franchisees come from diverse professional backgrounds and with the help of our team, can further develop their sales acumen, marketing know-how, and leadership. With our comprehensive training programs and ongoing support, we empower our franchisees to confidently navigate the handyman and home maintenance service industry, while providing top-notch services to our valued customers.

unlocking new horizons




Owning a franchise and starting your own business both have their advantages and considerations. Below are some benefits of owning a TruBlue franchise compared to starting up your own business:

  • Proven Model
    Trial and Error
  • Ongoing Support
    On Your Own
  • Profitable Proof
    Uncertain Demand

Proven Model vs. Trial and Error

A proven business model means you don't have to spend as much time experimenting and figuring out what works. TruBlue already has a proven business model, which is constantly being refined, allowing you to benefit from our expertise and experience.

In contrast, starting your own business involves developing a business model from scratch, which introduces a higher level of uncertainty and a potentially steeper learning curve compared to joining an established franchise. Without the advantage of a proven business model, entrepreneurs may struggle with the challenges of identifying effective strategies for operations, marketing, customer service, and financial management, making it harder to mitigate risks and achieve sustainable success.


Ongoing Support vs. On Your Own

The ongoing support provided by TruBlue offers several advantages over starting a business without any support. TruBlue's support system is available throughout your journey as a franchisee, providing ongoing assistance whenever you need it. Whether you have questions about staffing, need marketing guidance, or require support in other areas of your business, TruBlue's experienced team is there to lend a helping hand. The support provided by TruBlue allows you to make informed decisions and implement effective strategies right from the start, significantly increasing your chances of success in the home services industry.

Without a franchisor like TruBlue, you are left to navigate the difficulties of business operations on your own. This can lead to costly mistakes, especially in areas such as staffing, marketing, and overall business management. By joining forces with TruBlue, you can mitigate these downsides and position yourself for a more secure and successful venture in the home services industry.

Profitable Proof vs. Uncertain Demand

When considering joining TruBlue, prospective franchisees can benefit from a proven business model with documented financial performance. TruBlue's track record provides tangible evidence of its revenue potential and allows entrepreneurs to make more informed decisions about their expected returns.

On the other hand, entrepreneurs embarking on a new business venture often face the challenge of validating their business concept and determining if there is a market willing to pay for their products or services. This uncertainty can make it difficult to accurately forecast revenue and understand the financial viability of the business.

support every step of the way


With a proven business model and ongoing support, TruBlue gives you the tools to navigate this challenging entrepreneurial journey as a successful business owner. We want to make starting your business simple, and in the spirit of that, we've outlined the
four initial steps before becoming a TruBlue Franchisee:


1. Connect with a Franchise Director

Schedule a brief 10-minute call to get all of your initial questions answered and have a candid conversation about whether franchising with us aligns with your goals.

2. Learn about the Business

Get more detailed information about our business model, training, support, marketing, and more. You'll also have the opportunity to speak with current franchise partners and hear about their experiences first-hand.

3. Territory Selection

We'll work with you to define a protected territory based on market availability and demographic information such as demographics and zip codes.

4. Corporate Visit

You'll be invited to meet, virtually or in person, with our TruBlue Franchise Support team, including the operations team, leadership team, and marketing team. Each of these teams will provide you with uniquely valuable information and support!


earn back your franchise fee with our unique



Answers to common questions about the premier total house care franchise opportunity!

Have a question not answered here? Schedule a call with one of our team members

Is it hard to find quality workers to join my team? No, good culture, good companies, and good leaders can always attract good workers. Workers (handymen, technicians, supervisors, etc.) want to join a professional, national brand that has the proven marketing and operating systems to generate repeat customers and work assignments so they can keep busy, well paid, and employed on a year-round basis. TruBlue offers them all of that. Again, we have a proven system for effective staffing for you to follow…and spend lots of time in training class covering that topic.
How many employees do I need? TruBlue only requires a small staff to get started. We will help you scale your business in a smart fashion, so that you will be able to hire more employees and take on more jobs as you grow your business, customers and cash-flow.
How much does a TruBlue franchise cost? TruBlue is a low-cost investment opportunity with potential for high returns, with the total investment estimate to begin operations ranging from $65,050 – $91,400. TruBlue is a home-based business with low overhead and no buildout costs or brick and mortar expenses, making TruBlue far more affordable than other franchise concepts in the senior services or home services industries. The franchise fee for your first territory is $44,900…and if necessary, we have third-party financing partners that can help you evaluate financing options.
Who are TruBlue’s core customers?

TruBlue is targeting two unique markets: Seniors and Busy Adults, looking for professionals they can trust and provide peace of mind when it relates to home repairs and maintenance. 

The senior market is vulnerable and seeking a trustworthy, professional relationship that provides quality services for their home – services they can’t, shouldn’t and don’t want to perform anymore.

Busy adults need a trustworthy, professional relationship to provide services they don’t have the time, skill or desire to perform.

Both markets give TruBlue franchisees the opportunity to bring trustworthy, quality and dependable services to the very people who need them while having little overhead and the potential for high-profit margins.

Why buy a franchise versus starting my own company? There are many advantages to owning a franchise. The most obvious is being associated with an established and trusted brand. You’re also purchasing a proven system that guides you through the entire process of starting your business, coaches you as your business grows and works with you to maximize its true potential. From operations to accounting to marketing and human resources, the foundation has already been set. Add in training, coaching, support, and experience and a franchise is easier to grow and ready to go! Without a franchise, a new business owner must create everything on their own, through trial and error, losing valuable time that could be spent growing the business.
Will you help me secure financing? We do not offer direct financing. However, we work closely with third-party financial institutions that have proven reliable and effective and may be able to help you with financing…depending on your situation. We will make the financing introductions early in the process once there appears to be a good mutual fit…that you are comfortable with us and the opportunity…and we feel you are a good fit to lead this TruBlue business in your community.
What services does TruBlue provide?

 TruBlue customers with a wide range of services, inside and outside the home.


Projects need to get done from aging families to busy adults, and they provide a great source of revenue. There are so many directions you can take your franchise. Whether it be a minor home remodeling project or partnering with a realtor to get new listings ready for market, the possibilities are endless with the right personnel.


Become a Home Service Ally by assessing home safety, providing senior home modifications, and becoming a trusted helping hand for those to-do lists chores, which reduces risks from falls and other serious concerns associated with aging-in-place.


Finding the time, energy, and resources to complete the tasks that need to be done regularly is hard. Our services help to achieve the ultimate goal by checking off lists of to-do’s, chores, maintenance tasks, and seasonal projects that MUST get done. 

why wait?