TruBlue Home Service Ally Featured in Franchise Journal's Health & Wellness Issue

TruBlue Home Service Ally has been featured in the September 2026 Health & Wellness issue of Franchise Journal, in a piece titled "Building a Business With Purpose in the Growing Aging-in-Place Market."

Written by Rudy Frederico, a consultant with The Franchise Consulting Company, the article digs into why TruBlue's model resonates with prospective owners right now — pointing to the roughly 90% of seniors who say they want to age in place, and the home services industry's estimated $600 billion market opportunity. With more than 160 locations, TruBlue is positioned to capture a meaningful share of that demand.

The feature also highlights what makes the business itself attractive to franchise owners: a scalable, home-based or small-office model that skips traditional brick-and-mortar overhead, paired with a subscription-based service structure designed to build recurring revenue and long-term customer relationships.

A few standout moments from the piece:

• TruBlue President Sean Fitzgerald describes the brand as filling "an important gap in services for seniors," combining recurring maintenance, seasonal upkeep, and safety checks into one offering. 
• Second-year franchisee Ike Ericson speaks to the personal reward of the business, noting the chance to make a difference in his local community every day. 
• The article closes by outlining TruBlue's support system — training, licensing and insurance guidance, hiring assistance, marketing, and a structured 90-day launch program to help new franchisees get up and running. 

It's a strong, credible third-party validation of what we hear from owners every day: this is a business built on purpose as much as opportunity. 

👉 CHECK OUT THE FULL FEATURE HERE