For many couples, owning a business together is about building something meaningful that reflects shared values — and TruBlue is designed to support exactly that.
TruBlue Home Service Ally has become a natural fit for husband-and-wife and family-owned teams. With a structured business model, low overhead, and robust corporate support, TruBlue gives couples a framework to divide responsibilities, lean into complementary strengths, and serve their communities with real purpose.
Two franchise teams — one in Highland Lakes, Texas, and another in Greeley, Colorado — show what that looks like in practice.
A clear structure that plays to each person's strengths
One of the biggest advantages TruBlue provides couples is clarity around roles. Rather than overlapping on every task, franchisees are encouraged to divide responsibilities based on what each partner does best.
For Connie and Kevin Mottle — who previously owned two businesses including a cell phone store they ran for 11 years — the franchise model offered something their prior ventures didn't: a built-in system. Kevin handles operations and team-building; Connie leads marketing. That division has made both their business and their marriage stronger.
"We had to figure out our own strengths. Luckily, we share the same 'why.' That is a great foundation to work off of."— Connie Mottle, TruBlue of Highland Lakes, TX
Jeff and Janet Sloan arrived at TruBlue from a different background — after 25 years in the military, Jeff was looking for a second chapter that still allowed him to serve others. The franchise's structured model resonated immediately.
"The whole structured process really aligns with the way the military operates. The training, the support, the marketing, the technology — it is all already in place."— Jeff Sloan, TruBlue of Greeley, CO
A mission both partners can get behind
TruBlue's focus on helping seniors age in place resonated deeply with both families — and that shared sense of purpose is part of what makes the partnership work. The Mottles were inspired by their experience caring for aging parents. The Sloans have dedicated careers to service and found TruBlue's senior-focused model a natural extension of that calling.
As Jeff put it: "Make sure you go into something you are passionate about. Make sure it is a mission that you can enjoy working on together."
