We're proud to share that TruBlue Home Service Ally was recently featured in USA Today in an article titled “Aging in Place: How Seniors Are Living Safely in Their Homes for Longer.” The national spotlight highlights the growing importance of aging in place—and how TruBlue is leading the way in helping older adults live independently and safely in their own homes.
With over 25% of U.S. households now headed by someone 65 or older, and 77% of adults over 50 wanting to remain at home as they age, the demand for safe, supportive home environments is rapidly growing. TruBlue franchise owner Liz Rabban, who serves the Morristown and Montclair, NJ communities, emphasized in the article:
“It’s absolutely critical to have seniors stay comfortable in their home as long as possible, because the data shows that there are better health outcomes.”
This philosophy is at the heart of TruBlue’s mission: to provide trusted home maintenance and safety modifications that make aging in place not just possible—but empowering.
TruBlue doesn’t just “install grab bars.” Our approach starts with a personalized home safety assessment, designed to truly understand the unique challenges a senior might face in their home. We observe how clients navigate their space—how they climb stairs, use the bathroom, and move through tight areas—and then recommend tailored solutions.
From handrails, ramps, and improved lighting, to routine maintenance like changing smoke detector batteries, our services are about preventing accidents, easing everyday tasks, and offering peace of mind to families and caregivers alike.
One unique element highlighted in the article is our subscription Maintenance Plans—a service designed to keep seniors safely independent without having to tackle risky chores like climbing ladders or replacing filters. Our techs visit quarterly (or as needed) to take care of routine upkeep, offering both safety and convenience.
As Rabban puts it:
“When you think of seniors having to get up on a ladder to change smoke detector batteries and things like that—it is a safety issue.”
The USA Today article also speaks to the importance of trust, training, and compassion. TruBlue is committed to empathy, reliability, and trustworthiness—values that guide every technician we hire and every home we enter.
For many families, aging in place is about preserving dignity, maintaining control, and staying connected to the place they love most. TruBlue is proud to be a trusted partner in that journey.