--- title: She Spent Years Advising Franchise Owners. Then She Became One. description: Caitlin Arpin knows franchising from the franchisor side. When she chose to own a franchise herself, she chose TruBlue Home Service Ally. image: https://www.trubluefranchise.com/hubfs/caitlin%20arpin.avif --- [Skip to content](https://www.trubluefranchise.com/blog/she-spent-years-advising-franchise-owners.-then-she-became-one#main-content) Close - [Our Business Model](https://www.trubluefranchise.com/our-business-model) - [Why TruBlue?](https://www.trubluefranchise.com/why-trublue) - [Investment](https://www.trubluefranchise.com/investment) - Resources - [FAQs](https://www.trubluefranchise.com/faqs) - [In The News](https://www.trubluefranchise.com/in-the-news) - [Video Gallery](https://www.trubluefranchise.com/video-gallery) - [Blog](https://www.trubluefranchise.com/blog) - [Meet the Team](https://www.trubluefranchise.com/meet-the-team) SEARCH [Let's Connect](https://www.trubluefranchise.com/schedule-a-call) [![TruBlue-Logo-061323](https://www.trubluefranchise.com/hs-fs/hubfs/TruBlue-Logo-061323.png?width=220&height=51&name=TruBlue-Logo-061323.png)](https://www.trubluefranchise.com/) [![TruBlue-Logo-061323](https://www.trubluefranchise.com/hs-fs/hubfs/TruBlue-Logo-061323.png?width=220&height=51&name=TruBlue-Logo-061323.png)](https://www.trubluefranchise.com/) - [Our Business Model](https://www.trubluefranchise.com/our-business-model) - [Why TruBlue?](https://www.trubluefranchise.com/why-trublue) - [Investment](https://www.trubluefranchise.com/investment) - Resources - [FAQs](https://www.trubluefranchise.com/faqs) - [In The News](https://www.trubluefranchise.com/in-the-news) - [Video Gallery](https://www.trubluefranchise.com/video-gallery) - [Blog](https://www.trubluefranchise.com/blog) - [Meet the Team](https://www.trubluefranchise.com/meet-the-team) [Let's Connect](https://www.trubluefranchise.com/schedule-a-call) ![](https://www.trubluefranchise.com/hubfs/caitlin%20arpin.avif) [TruBlue](https://www.trubluefranchise.com/blog/author/trublue) October 5, 2026 # She Spent Years Advising Franchise Owners. Then She Became One. [Previous Post](https://www.trubluefranchise.com/blog/the-home-is-where-the-opportunity-is-trublue-on-the-franchise-wizards-podcast) Caitlin Arpin has spent the last three years helping franchise owners build their businesses as a business consultant for Hand & Stone Massage and Facial Spa. She knows what makes owners succeed and what gets in their way. So when she decided to own a franchise herself, she was selective. She chose TruBlue Home Service Ally and she's launching her Davenport, Florida location this fall. For Caitlin, ownership had long been a goal that felt out of reach financially. She was building on her own and the numbers looked daunting. Working for a franchisor changed that because she was able to see the model from the inside, which gave her the confidence to make the move and a clear picture of what she wanted from a franchisor. As her research got underway, Caitlin found herself impressed not only by TruBlue’s professionalism, but also the way the team believes in the business. As someone who is usually the one telling owners to trust the system, she knows what a franchisor with a real plan looks like. TruBlue had one that included clear steps she felt confident following. The mission mattered too. TruBlue isn't only a handyman business - the model also helps people stay in their homes longer. Before working in franchising, Caitlin spent about 20 years in hospitality, including 10 years running resort spas. She learned how to build teams and hold a high standard of service. TruBlue's services include handyman projects, preventive home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by bonded and insured Tru-Pro Technicians. And, with Caitlin’s background, she’s excited about offering something better than what she has experienced as a homeowner. She also wants to offer something better to her team. Caitlin has been surprised by how technician candidates respond when they hear what TruBlue does. Skilled tradespeople who want their work to matter get excited about the mission and she found strong candidates right away. For those considering joining Caitlin as a TruBlue franchisee, it’s important to know that the sector TruBlue sits in is growing. The International Franchise Association's 2026 Franchising Economic Outlook projects commercial and residential services to grow 3.2 percent this year, twice the 1.6 percent projected for franchising overall. The report cites aging housing stock and essential service demand as drivers - people want to refresh their homes instead of sell them (hello, home prices and interest rates!) and seniors want to age in place. All of that works in favor of a business built around home maintenance and helping older adults stay in their homes. Caitlin’s advice about franchising is straightforward: If you have the business acumen and can build a team, go for it. Her one regret is not doing it sooner. 👉 [CHECK OUT THE FULL FEATURE HERE](https://1851franchise.com/trubluehomeserviceally/trublue-franchise-opening-davenport-florida-caitlin-arpin-2732912) ![avatar](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) #### [TruBlue](https://www.trubluefranchise.com/blog/author/trublue) ##### Subscribe for Updates ## RELATED ARTICLES ### [TruBlue March 14, 2024 Choosing Non-Medical Senior Care Franchise vs. Home Healthcare The Baby Boomer generation is getting older, which means a fast-growing group is hitting retirement age—and all the challenges ... 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All rights reserved - [Privacy Policy](https://www.trubluefranchise.com/privacy-policy) - [Website by Nextiny](https://www.nextinymarketing.com/) ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Cincinnati", "addressRegion" : "Ohio", "postalCode" : "45242", "streetAddress" : "4755 Lake Forest Dr Suite 100" }, "email" : "hello@power.com", "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://24394839.fs1.hubspotusercontent-na1.net/hubfs/24394839/Logos/TruBlue-Logo-091622.png" }, "name" : "TruBlue Franchise", "telephone" : "+49 (0) 89 123 456", "url" : "https://www.trubluefranchise.com/blog/she-spent-years-advising-franchise-owners.-then-she-became-one" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "abstract" : "Caitlin Arpin knows franchising from the franchisor side. When she chose to own a franchise herself, she chose TruBlue Home Service Ally.", "author" : { "@type" : "Person", "name" : "TruBlue" }, "dateModified" : "October 5, 2026 8 PM", "datePublished" : "October 5, 2026 8 PM", "headline" : "She Spent Years Advising Franchise Owners. Then She Became One.", "image" : "https://24394839.fs1.hubspotusercontent-na1.net/hubfs/24394839/caitlin%20arpin.avif", "inLanguage" : "en", "keywords" : "[Franchise Spotlight]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "She Spent Years Advising Franchise Owners. Then She Became One.", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://24394839.fs1.hubspotusercontent-na1.net/hubfs/24394839/Logos/TruBlue-Logo-091622.png" }, "name" : "TruBlue Franchise" }, "text" : "Caitlin Arpin has spent the last three years helping franchise owners build their businesses as a business consultant for Hand & Stone Massage and Facial Spa. She knows what makes owners succeed and what gets in their way. So when she decided to own a franchise herself, she was selective. She chose TruBlue Home Service Ally and she's launching her Davenport, Florida location this fall. For Caitlin, ownership had long been a goal that felt out of reach financially. She was building on her own and the numbers looked daunting. Working for a franchisor changed that because she was able to see the model from the inside, which gave her the confidence to make the move and a clear picture of what she wanted from a franchisor. As her research got underway, Caitlin found herself impressed not only by TruBlue’s professionalism, but also the way the team believes in the business. As someone who is usually the one telling owners to trust the system, she knows what a franchisor with a real plan looks like. TruBlue had one that included clear steps she felt confident following. The mission mattered too. TruBlue isn't only a handyman business - the model also helps people stay in their homes longer. Before working in franchising, Caitlin spent about 20 years in hospitality, including 10 years running resort spas. She learned how to build teams and hold a high standard of service. TruBlue's services include handyman projects, preventive home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by bonded and insured Tru-Pro Technicians. And, with Caitlin’s background, she’s excited about offering something better than what she has experienced as a homeowner. She also wants to offer something better to her team. Caitlin has been surprised by how technician candidates respond when they hear what TruBlue does. Skilled tradespeople who want their work to matter get excited about the mission and she found strong candidates right away. For those considering joining Caitlin as a TruBlue franchisee, it’s important to know that the sector TruBlue sits in is growing. The International Franchise Association's 2026 Franchising Economic Outlook projects commercial and residential services to grow 3.2 percent this year, twice the 1.6 percent projected for franchising overall. The report cites aging housing stock and essential service demand as drivers - people want to refresh their homes instead of sell them (hello, home prices and interest rates!) and seniors want to age in place. All of that works in favor of a business built around home maintenance and helping older adults stay in their homes. Caitlin’s advice about franchising is straightforward: If you have the business acumen and can build a team, go for it. Her one regret is not doing it sooner. 👉 CHECK OUT THE FULL FEATURE HERE", "url" : "https://www.trubluefranchise.com/blog/she-spent-years-advising-franchise-owners.-then-she-became-one", "wordCount" : "581" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "TruBlue", "url" : "https://www.trubluefranchise.com/blog/author/trublue" }, "dateModified" : "2026-10-05T20:15:00.475Z", "datePublished" : "2026-10-05T20:15:00.000Z", "headline" : "She Spent Years Advising Franchise Owners. Then She Became One.", "mainEntityOfPage" : { "@id" : "https://www.trubluefranchise.com/blog/she-spent-years-advising-franchise-owners.-then-she-became-one", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.trubluefranchise.com/hubfs/Logos/TruBlue-Logo-091622.png" }, "name" : "T.B. Franchising Systems, Inc / dba TruBlue Home Service Ally" } } ```