---
title: "New Podcast: TruBlue's President on the Aging-in-Place Boom Fueling 160+ Territories"
description: Why the aging-in-place boom is fueling TruBlue's growth to 160+ territories — and what it means for entrepreneurs eyeing a low-overhead, relationship-driven franchise.
---

[TruBlue Blog | Home Services Resources](https://www.trubluefranchise.com/blog)

# [New Podcast: TruBlue's President on the Aging-in-Place Boom Fueling 160+ Territories](https://www.trubluefranchise.com/blog/new-podcast-trublues-president-on-the-aging-in-place-boom-fueling-160-territories)

 Written by [TruBlue](https://www.trubluefranchise.com/blog/author/trublue) | July 7, 2026

In the latest episode of the [Kickstart My Franchise Podcast](https://www.youtube.com/watch?v=PizTL3uGYQg&list=PLqFwl-T_T-kCzw0MIsN-RaBhA2hcCre_a&index=1), host Tim Michaels sits down with Sean Fitzgerald, President of TruBlue Home Service Ally, to unpack how the brand has grown to more than 160 territories nationwide by tackling a problem most home service companies never see: the aging-in-place market.

Tim and Sean cover a lot of ground in this conversation, including:

- **The gap traditional handyman services leave behind** — and why older adults and their families need something more consistent and trustworthy than a one-off repair job.
- **How TruBlue built a team-retention model** in an industry known for high technician turnover, and why that matters even more when the clients you're serving are vulnerable.
- **Why the medical community is initiating the conversation** — hospitals, home health agencies, and senior care providers are actively seeking out partners like TruBlue to help patients transition home safely.
- **What makes this a low-overhead investment opportunity** for entrepreneurs looking for a relationship-driven business without the capital demands of a brick-and-mortar concept.

👉 [CHECK OUT THE FULL PODCAST EPISODE HERE](https://www.youtube.com/watch?v=PizTL3uGYQg&list=PLqFwl-T_T-kCzw0MIsN-RaBhA2hcCre_a&index=1)

[View full post](https://www.trubluefranchise.com/blog/new-podcast-trublues-president-on-the-aging-in-place-boom-fueling-160-territories)

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