Skip to content

Positioned for Success

Seniors in front of a blue house

TruBlue Total House Care is expected to be One of the Hottest Franchise Brands in 2021 due to the uniquely positioned senior services. TruBlue is the first and only national provider of total house care services for seniors, including home safety, modifications, and ongoing repairs and maintenance both inside and outside of the home. The demand of millions of seniors and baby boomers who want to “age in place” in their homes has increased significantly with the impact of COVID-19. While seniors have the desire to age in place, they often do not have the physical ability, balance, or skills required to keep up with the maintenance of their beloved homes.

“There are 100 different senior care franchises and thousands upon thousands of home care agencies that take care of the PERSON, but, until TruBlue, there hasn’t been any national provider to specialize in taking care of senior’s HOME, inside and out and on a recurring basis.” Explains TruBlue President, Sean Fitzgerald

For prospective franchise owners, TruBlue delivers an unmatched opportunity in two of the fastest-growing industries, home services and senior care.

Fitzgerald, a franchise veteran, says, “TruBlue stands poised to rapidly expand its proven business model in the wide-open sector that has few direct competitors, minimal government regulations, and plenty of prime, protected territories still available throughout the U.S.”

Check out the full feature at