Franchising, the New American Dream
Franchising allows both seasoned and aspiring entrepreneurs to buy into an existing business with proven training and support. If you want to start a business and can follow a proven system, franchising may be the best option for you. Many of our TruBlue franchise owners enjoy the franchise system because of the corporate support team that provides guidance when needed.
TruBlue franchise owner, Todd Cook says “The corporate support is excellent. As someone who never owned a business before, I was worried about marketing, but they provide great marketing material to us directly.”
Buying a franchise allows you to start a business with reduced level of risk and a better return on your initial investment. Here are some highlights of investing in a franchise:
- National Brand Recognition - Franchise owners benefit from being part of a larger, successful company that has value in the eyes of potential customers.
- Proven Method of Success – Franchising offers entrepreneurs a stable, tested model for running a successful business.
- Ongoing Support - Franchise companies have a staff dedicated to providing continuous training and assistance to franchisees, so you're never alone when you're building and running your business.
- Marketing and Technology – Franchises offer entrepreneurs marketing strategies, tools, collateral and have initiatives in place to drive consumers and maximize brand equity. Hit the ground running with a proven brand, professional identity and a day-by-day marketing plan.
Overall, franchising is the best of both worlds! You get the independence and fulfillment of owning your own business, but also the support, knowledge, and tools of a national brand. They’ll teach you exactly what you need to know to market, run and grow a successful company. All you need is an entrepreneurial spirit, and the drive and desire to succeed.